Huggies believe in bringing the best of care to babies and have partnered with the Children’s Hospital Foundation Australia for the past three years donating $1 for every packet of nappies sold. The power of a hug is something Huggies strongly believes in and often refer to their nappies as a baby’s ‘second’ hug after their mum when they’re born.

We helped Huggies demonstrate the power of a healing hug by creating a giant, bespoke huggable heart, where visitors could see, hear and feel the heart beating. The simple act of a hug donated $1 to Huggies partner charity and the campaign extended its reach across social with digital hugs donated under #hugsforhealing.