Insights

Culture & Trends

How brands can do the right thing in the age of COVID-19

What strange times we suddenly find ourselves living in. The speed at which the COVID-19 virus has spread across the globe has been nothing short of head spinning and the feeling of whiplash will be with us for some time to come.

Culture & Trends

Behind Every Successful Woman Is A Group Chat Hyping Her Up

Edelman is a proud supporter of the International Women’s Forum (IWF), a global organisation for female executive leaders. This member-based organisation was founded in New York back in 1982 and was designed to provide female leaders (knowing that there weren’t many of them at the time) the chance to connect with peers who were experiencing similar workplace challenges, one that their friends and family might not exactly be able to relate to.