Thought Leadership
For almost 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our research is published year-round, covering geopolitics, health, brand, employee and work, and climate. In addition to our unrivaled expertise on trust, we regularly host perspectives from experts across the Edelman network to offer insights and observations on issues affecting the industry and beyond.
Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Brand
5 Minutes Flat with Matt
September 27, 2019
Using Australian comic Matt Okine, we created a webisode based, shopping game show....
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The Panadol Care Collective
September 14, 2021
Panadol aimed to engage Aussies in its brand of care by celebrating the embodiment of its brand purp...
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Emojis Alive
May 5, 2019
Working with Uber as a partner to Samsung to ‘bring emojis to life’ - literally....
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