Trent drives commercial strategy at Edelman Australia with sharp financial acumen and a focus on long-term business growth. With over 25 years in professional services and global organisations, he blends rigour with foresight to help clients and teams thrive.
Before Edelman, Trent was CFO at a fintech start-up and spent more than a decade at WPP, including four years as Commercial Director at Mediacom. There, he led financial strategy for global brands and helped build strong, scalable commercial operations.
A Chartered Accountant, Trent brings discipline and empathy to leadership. He’s been a driving force behind mental health awareness as Treasurer and Secretary of R U OK?, a role he’s held for over a decade. On weekends, you’ll find him with his wife and three kids, doing the family sports run.