Preya is a brand builder with a passion for retail and a track record of results. With over 30 years of experience across Australia and the US, she’s worked with everyone from global giants to cult favourites and knows how to make a brand matter.
At Edelman, Preya leads brand strategy for lululemon, Northern Territory Tourism, Taco Bell, HP and AMEX. She helped launch Fitbit in Australia, growing it to number one with PR alone. Her experience spans Coca-Cola, Woolworths, IGA, Nordstrom and more.
Before joining Edelman, Preya founded and ran Zing, one of Australia’s leading consumer PR agencies for 20 years. Her approach is simple: understand people, back the brand, and deliver work that earns its place in culture.