Peter is an award-winning strategist who believes great ideas are born where insight meets cultural relevance. At Edelman, he leads strategy with a focus on brand, creativity and long-term impact.
From launching Palau Pledge—the world’s most awarded campaign in 2018—to shaping brand platforms for Westpac, Arnott’s and the ADF, Peter has helped define what purposeful, effective strategy looks like in Australia and beyond.
With a background in research and a mind wired for insight, Peter brings rigour and imagination to every brief. He holds a Master of Commerce (Marketing) with distinction and is a past winner of the Australian Grand Effie for Long-Term Effectiveness.