We believe that trust is an asset that organisations must understand and properly manage in order to be successful in today’s complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation.
For 14 years Edelman has explored the factors that influence trust, providing insights and recommendations on how to increase authenticity and communications value across a range of platforms – building trust and protecting your reputation.
On January 31 Edelman Australia launched the 2014 Edelman Trust Barometer, our annual survey of trust and credibility.
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We surveyed 33,000 people in 27 markets around the world including Australia seeking insight into their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.