Welcome to the digital home of Edelman Australia

We help our clients win in the marketplace by guiding their understanding of how public relations should be practiced in the new stakeholder paradigm – where organisations are part of the discussion but not the centre of it. Where conversations start anywhere and involve influencers across the board, not just mass media. Where insight, collaboration and innovation are required to operate in a meaningful way. Where corporations become media companies by creating their own content rather than relying on traditional media forms. Where advocacy is championed openly by businesses wanting to operate in an authentic way. And where new expectations arise in a world of increasing complexity.

Asia Pacific markets are emerging at unprecedented rates, and to earn trust businesses must operate with greater transparency; engaging stakeholders – customers, employees, shareholders and any influencer with an interest in the company – in a proactive and meaningful way. Our philosophy of Public Engagement acts as a guide to companies that are looking to effectively engage with the audiences who matter most to them.

In addition to this unique Public Engagement approach, as the largest independent public relations firm, we have the ability to invest in research to further our understanding of the issues most affecting our clients – in areas like trust in business, digital media, consumer attitudes, health, and public affairs. Armed with a continuous stream of fresh data, these insights ensure we are on the cutting edge of understanding stakeholder expectations of companies, and the evolving communications and media environment. We are committed to creating insight-based programs that deliver business success.

KEY FACTS
World’s largest independent public relations firm
3,200 employees in 53 offices worldwide
600 employees in 16 APAC offices
Asia Pacific Consultancy of the Year 2009 – Holmes Report
Top rated firm in Asia Pacific 2009 – Media Asia

Edelman has operated in Asia Pacific for over 25 years, with deep and relevant relationships in 10 domestic markets. We fully understand the landscapes, and further our knowledge and awareness by being embedded in our communities and helping them prosper.

We help increase trust, change behavior, engage communities and achieve commercial success. With creative ideas, a passion for our work and enthusiasm for our clients, we provide solutions with tangible business outcomes.

On this site I invite you to learn about Edelman's approach, our work across practice groups and our insights into business and industry.

If you have questions or observations, feel free to contact me directly.