Edelman opened in Sydney in 1987 and is now one of Australasia’s leading public relations firms. Our professionals, who come from diverse backgrounds, support local companies and multinational corporations with operations throughout Australia and New Zealand. Working with our colleagues in Melbourne, our national affiliate network and offices around the world, Edelman offers clients a seamless network that provides local, regional and global communications solutions.
Edelman Sydney has developed numerous award-winning programs and received regional recognition for clients, including our work for CSL, National Drought Action Day (Woolworths), Reckitt Benckiser, Wrigley’s Gum, Equal, Bosch, Veolia, Salmat, Trend Micro, Astra Zeneca, Bayer and Eli Lilly.
With over 30 employees, across four core practices – Corporate, Lifestyle, Healthcare and Technology - we provide our clients with a dedicated account team which draws upon the resources of all of our divisions to bring the best thinking and knowledge to meet their specific needs and challenges. Edelman team offers expertise across the following areas:
- Corporate and public affairs communications: including reputation measurement and management, crisis & issues management, stakeholder management, financial and investor relations communications, corporate social responsibility, public affairs, lobbying and government relations
- Lifestyle communications: including consumer lifestyle; health & wellness including food & nutrition and skincare/beauty; digital; sports marketing; youth marketing; social marketing; and social media, word of mouth marketing and consumer technology communications including both B2B and B2C strategies
- Healthcare communications: including ethical and OTC marketing, consumer health, health public policy, stakeholder relations, life sciences and clinical trials support
- Technology communications: including B2B and B2C campaigns, media relations and executive positioning campaigns, product launches, product reviews, analyst briefings and digital communications.
In every instance our teams are dedicated to offering clients the highest quality experience, with an emphasis on predictable and measurable outcomes.
Each year Edelman Sydney donates a significant proportion of our time to support local community and NGO organisations. Examples of this work include our support of Barnardo's, One at a Time Foundation, Models of Success and Sustainability (MOSS) and McGrath Foundation.
