11 July 2016

Don't waste a journalist's time, Edelman COO Matt Harrington says

General, Insights, Media

Claudia Hehr Photography for Brand Eins Thema - Edelman

The Australian Financial Review today published an interview with Matthew Harrington, Edelman’s Global Chief Operating Officer, following his recent trip to Australia to meet with staff and clients.

In the article Matt discusses how Edelman is looking to “redefine the pie” and broaden the scope of the services it delivers clients on top of public relations, in the face of competition from advertising agencies, digital shops even publishing houses.

Matt says, “Taking just pieces of those pies, because we have the opportunity to develop content that gets into a paid context, that does become advertising that’s either online or in traditional 30 second slots, we actually broaden the scope of what we do.”

Read the full article on AFR.com.

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