Edelman, by investing consistently in the creation of intellectual property, seeks to bring real insight and currency to the advice it gives its clients. We conduct regular global, regional and local market research and have developed partnerships with companies who can help us understand the technological, communications and cultural trends changing the landscape of business.
- Australian Stakeholder Study
- Asia Pacific Stakeholder Study
- The Edelman Trust Barometer
- Corporate Responsibility and Sustainability Report
- 2007 CSR Summit Keynote Presentation - Chris Deri
- New Media Trends
- Coffee Break
Australian Stakeholder Study
Edelman’s annual Stakeholder Study is designed to keep current our views of how stakeholders perceive, understand and find credible information about Australian corporations. The survey talks to 140 people in seven opinion leading groups – government, media, NGOs, employees, upscale consumers, institutional investors and senior business executives – and is part of a ten market program across the Asia Pacific region. Insights from the study drive our advice and many of our client programs in Australia and across the region.
Asia Pacific Stakeholder Study
The Edelman Stakeholder Attitude survey started in Asia Pacific in 2003, and has expanded to address the same issues in ten Asia Pacific countries.
The Edelman Trust Barometer
The Edelman Trust Barometer tracks opinion leaders’ attitudes towards major institutions and sources of information in 18 markets around the world in order to uncover key trends.
Corporate Responsibility and Sustainability Report
Transparency in communications is a key indicator of a socially responsible company – more important than philanthropy or NGO partnerships – according to a landmark corporate responsibility and sustainability communications report launched by Edelman in collaboration with the Boston College Center for Corporate Citizenship, Net Impact and the World Business Council for Sustainable Development (WBCSD).
2007 CSR Summit Keynote Presentation - Chris Deri
In this presentation from the 2007 CSR Summit held in Sydney 31 October – 1 November, Chris Deri, Global Head CSR, Edelman New York examined these findings and shared tips on how companies can rebuild corporate trust through integrated CSR.
New Media Trends
Edelman published a series of white papers to provide an in-depth look at how widespread changes in communications are influencing the way companies and brands market and communicate. The Edelman Technorati Blogger Survey found that bloggers want personalised interactions when dealing with companies.
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Coffee Break
Coffee Break is a regular newsletter published by Edelman’s corporate practice in Australia on topics of interest to senior management and corporate affairs professionals. It is designed to stimulate thinking about topics of relevance in the time it takes to have a break for coffee.
