Stakeholder Engagement underpins Edelman’s entire approach to corporate reputation management and communications for its clients - namely understanding the importance of improving the quality of relationships between organisations and their key stakeholders.
‘Trust’ is big business and Government and has never been lower, both among the general public and opinion influencers, which, in turn, has placed a premium value on organisations who do invest in the creation of strong relationships with external stakeholders.
Edelman works with clients to develop and maintain strong, personal relationships with those parties that have the ability to influence client business (stakeholders). The creation of trusted relationships is critical for organisations to succeed in today’s business environment.
Edelman provides expertise in combining stakeholder relationship insights and analysis (Influencer and Issues Mapping and The Relationship Index), creating information that is used to communicate transparently with stakeholders (The Master Narrative), and the ability to co-ordinate this information in the rollout of stakeholder engagement programs (The Edelman Connector).
Edelman has considerable experience, with the stakeholder challenges facing large, complex organisations and in the development of communications plans to address them. In Australia, Edelman has developed and influenced stakeholder engagement programs for a wide range of organisations from multi-national companies to smaller start-ups. We understand how companies need to engage senior management to dedicate time to this activity, and how strong but non-bureaucratic process can ensure its success.
