From enhancing a client’s website through consistency of communications and content, to listening to the conversation off-site, to engaging in the multitude of conversations happening all over the internet, Edelman has been working with clients to build and promote a total online presence, over and above their website.
Edelman has been the leading communications consultancy in digital media since 2004. In Australia and around the world, every Edelman office is engaged with clients on digital media programs, and each practice has the skill-set to apply social media solutions to any stakeholder challenge. As a result of our experience in executing communications activities in this field, Edelman has developed ethical guidelines regarding how and when clients should engage.
While messaging builds awareness, conversations build relationships. We use any number of digital tools and channels, including search engine optimisation, social networking, blogs, engagement with online communities, mobile widgets and applications, and unique content development in the form of vodcasts and podcasts, to enable conversation and collaboration between client companies, brands and their audiences for mutual gain.
Digital media is not a passing trend, nor should it be an "add-on" element to an existing campaign; rather it is rapidly gaining strength as communication force. In fact, Edelman's annual Asia Pacific Stakeholder Study, now in its fifth year, reveals that digital media is now a more credible information source than television. It is beyond being part of a marketing plan or a communications strategy – it is fundamental to the way businesses engage with employees, partners and customers.
