Edelman’s Consumer Marketing team consists of highly skilled professionals who are passionate about successfully implementing meaningful communications programs that champion intellectual respect and cultural credibility. Our Consumer Marketing team’s professional passion manifests itself in innovative and interactive campaigns that truly engage consumers by using their own forums, media channels and language to excite their mindsets, consumption habits, desires and perceptions.
Consumer marketing is not a static concept. The rules of engagement are changing and consumers are relying more on the opinions of "people like themselves" rather than the more traditional and hierarchal sources of information and authority (media, government, corporation or even industry experts). As a result, we help our clients achieve their business/marketing goals through a unique blend of integrated communications.
Our vision is to help client brands gain access to the 360 degree consumer. In an era of continuous partial attention, when no person pays attention to media long enough to properly engage, we work with clients who see consumer engagement as far more than “old school” media relations or stunts. We build communications strategies that increase credibility and relevance of the brand, advocates for the brand, relationships with the brand and experience / presence for the brand. Those experiences include editorial, word-of-mouth, co-creation (of campaign ideas and content with real consumers), experiential marketing, original content (developed and disseminated direct to consumers), sports and entertainment, social networking and grassroots/community-based outreach.
