Across our network, Edelman staff follow a common, systematic, seven-stage process to develop and execute measurable programs. We call it the Pioneer Thinking PRogram Roadmap.
The Roadmap ensures that at the beginning of an assignment we understand what the client expects to achieve at the assignment’s end. It also helps us create global (multi-market) programming that is consistent in strategy, yet adaptable to local cultures. The process demonstrates how our public relations programming relates to the marketing and communications activities and appropriately uses Edelman’s proprietary tools.
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