Edelman’s Influencer and issues mapping methodology is a five-step systematic process by which key opinion leaders, who are involved in a particular issue, are identified and assessed in terms of their influence or a particular issue or industry. Edelman works with its clients to understand, categorise and, ultimately, engage stakeholders that have the ability to influence and define a specific issue.
This mapping methodology is a mix of qualitative considerations and quantitative metrics. Such an approach provides a road map for the findings to be strategically integrated across an entire organisation.
Edelman identifies and assigns a priority rating to key groups based on attitude to the organisation, relevance, visibility, prestige and reach as the basis for specific attention in the engagement program that follows.
This allows us to work with clients to put substantive, actionable partnership and collaboration at the center of solutions that are included in stakeholder engagement programs.