At Edelman, we believe public relations will be the communications discipline of choice in the 21st century. In a world where trust in established institutions is declining, peer-to-peer conversation - facilitated by the ease of ‘new media’ communication - is increasingly replacing the traditional top-down, one-way flow of information. This revolution is creating opportunities for companies and organisations to engage audiences in the development of their brands and their corporate purpose.
Edelman helps its clients build relationships with those who can influence their business success. We help consumers generate their own content around clients’ brands; we enable corporations to engage with customers and employees; we partner with credible third parties including traditional critics such as non-government organisations on behalf of our clients; and as a result, protect, grow and enhance each of our clients' reputations and businesses.
Our Company
Edelman is the largest independent public relations company in the world, and the third largest of all PR consultancies. With 45 wholly owned offices on five continents, Edelman is a full service consultancy, offering a suite of capabilities, from our roots in marketing communications, to corporate reputation, crisis management, employee engagement, financial communications, public affairs, corporate social responsibility (CSR), health and science communications, medical education, research, digital lifestyle, sports and entertainment. We have established long-tenured and deep relationships with our clients who often use our services in multiple markets.
Our independence enables us to think differently from our competitors by ensuring we can remain true to our entrepreneurial heritage and lead the way in redefining, expanding and elevating the role PR plays in communications for business.
Edelman in Australia
Edelman in Australia is a growing part of this truly global consultancy.
We are different because of the people we have. Our Australian leadership team average more than 15 years experience each in the communications discipline. We have fostered an entrepreneurial culture of “go until somebody tells you to stop”, coupled with a rigorous global program development process: Pioneer Thinking. We are passionate about product and program quality and systematically evaluate our performance on every client program. Our teams receive continuous specialised training on all aspects of the communications world, and are actively encouraged to participate in our Living in Colour program, which inspires them to get involved in their local communities.
We also have a firm point of view, based on regular research and insight from those we seek to build relationships with on behalf of our clients. Details about the latest issues and trends driving communication, and the way we think are available on the Insights page.
On this site we invite you to learn about what we do and what we offer in Australia, supported by the global Edelman network.
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